Reasons to Own Domain Names
Domain names featuring prime keywords are extremely valuable because they provide continuous and recurring high converting traffic for domain owners to sell to Web advertisers.
If you are opening an online business, start with a good domain name. Show your visitors/customers that you are serious about your online venture and, in a few years, the domain will probably appreciate in value even if your business does not take off. Your domain name is an essential part of your web presence. It's just as important as a proper sign is for a brick and mortar based business.
This occurs when an end user types YourDomainName.com into their browser directly without even searching to find your site. Many of our keyword-specific domains are enjoy Direct Navigation.
Today's domain boom is being fueled primarily by the advertising dollars spent on traffic provided by domain owners
If you bid on keywords at Google AdWords and Yahoo Search Marketing to advertise your existing website, you should own domain names that include those same keywords that are important to your business.
If you do any advertising in magazines or newspapers, you want a domain name that will catch the readers' eye. Also, think about what you pay for one month's print ad. Spend that amount to buy a good domain. So, if you spend $500 a month in advertising, get yourself a $500 domain name. If your advertising budget for one month is $10,000, there really is no reason that you shouldn't own and be using a great domain name. MANY great domain names can be purchased for under $10,000.
Buy related domain names so your competition can't use them for their benefit and/or against you. What if they bought the domain names that you are thinking about buying? You may NEVER have the opportunity to own them ever again.
As potential visitors use search engines to find web sites, they are more likely to click on a site with a relevant domain name than some keyword-keyword-keyword.biz spammy looking domain name.
Your choice of domain name not only helps human visitors find your web site easily, it also helps the search engines index your site. If you have a domain name with the word "marketing" in it, you'll get "points" for that keyword with the search engines. Of course, there are a LOT of other factors that go into getting good search engine ranking results, but a domain name with a valuable keyword is a GREAT start towards great SERP (Search Engine Result Page).
And now the domains that you once liked are now being used to against you. Don't look back someday and regret not buying the domain names you want.